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Twitter can be an invaluable online marketing tool if it’s used properly on behalf of a business. In addition to visiting a business website, people tend to also check out business social pages to learn more. While business websites include lots of static information, a business social media stream Read More

I am a huge proponent of guest blogging. Not only is it a great way to build links, it also helps introduce your brand to potential customers (and hopefully drive them to your site), builds your industry authority, enhances your social presence and author authority, connects you with other industry Read More

Brick Marketing announces full day SEO Training Workshops in Atlanta, Georgia. The Search Engine Optimization firm will host Atlanta SEO Training Workshops to teach business owners and marketing professionals in the Atlanta Metro Area white hat Search Engine Optimization best practices and social m Read More

Writing and distributing a newsworthy press release through a paid press release distribution service should be a part of your SEO strategy. Paid press releases allow links in the body of the release. If it gets picked up by reputable news sources, that can help grow your link portfolio and also ge Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

I’d like to be able to say that the only goal of SEO is to drive more targeted traffic to your website. Anything that happens after that is completely up to your website itself—how user friendly is it? Is it easy for visitors to convert? Are your call-to-actions compelling enough to prompt action? Read More

Online marketing is content marketing. If you want to succeed and have your business found online, it’s necessary to create quality content that can be shared on a regular basis. Simply setting up a B2B website that has static informational pages is no longer enough. Content is what helps fuel SEO Read More

If you take online marketing seriously, you understand the importance of social media. Millions of people log in to social accounts on a daily basis to connect with friends and family and to find information. While the majority of businesses have taken note and gotten involved, many still aren’t qu Read More

Penguin was undoubtedly the Google update heard round the world and the second refresh finally rolled out on October 5th. The original update came out back in April 2012 and had a major impact on the search results with many sites getting whacked for their web spam tactics, many of which had to do Read More

Within the overall topic of online marketing, content marketing and link building are typically listed as two separate online marketing or SEO tactics. Really though, there is nothing separate about these two. Content marketing is link building and vice versa. Read More