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If you own a business and operate a business website it’s a smart idea to get involved in social media. Social media provides many great online marketing opportunities. It’s a way to communicate with target audience members and an avenue to share content, thoughts, ideas, etc. Nearly everyone has a Read More

Search engine optimization, if implemented properly, can do many wonderful things for your business. It can help improve your brand visibility in the search engines and online overall in order to bring more targeted traffic to your site. An increase in visitors to the site will generate more conver Read More

Building quality, white hat links is tough work. While it’s important to be efficient with your link building, taking shortcuts will usually land you in hot water. However, just because building inbound links can be challenging and time-consuming, that doesn’t mean it has to be all that painful for Read More

Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone Read More

I’ve spoken with many site owners over the years that want to know why they can’t just target the same 5-10 keywords across their whole site. Since those keywords explain exactly what their business does and those are the keywords they want to rank well for, wouldn’t it make sense to just go after Read More

In my opinion, most websites could stand a little redesign every two years or so. That is by no means a hard and fast rule, and if it isn’t broke don’t fix it, but usually some of the content needs to be updated, the layout can be tweaked and the site could use a fresh look. However, undergoing a m Read More

A huge part of website development and SEO are links. Inbound links from other relevant websites help to improve your search engine authority and help generate traffic to your site. Outbound links to other websites provide visitors with additional information. Internal links from one page of your s Read More

I’ve spoken with many B2B marketers who say that content creation is one of the biggest problems in getting their content marketing strategy off the ground. They just don’t have the time to write as much content as is needed to really have an impact—but it doesn’t have to be that complicated! You d Read More

Let’s say you own a clothing company that specializes in hiking apparel for women—hiking boots, backpacks, thermal layers, etc. There are probably thousands of different spins you could take about hiking apparel for a company blog. You could write blog posts about what to wear depending on the weat Read More

The number one thing that any online marketing professional will tell you that you need to be doing to succeed online is to be creating, publishing, and sharing content on a regular basis. If your business is smart you’ve gotten the hint and have started writing for a company blog and submitting ar Read More