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One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of relat Read More

Nick Stamoulis ( http://www.brickmarketing.com ) walks new site owners through the process of optimizing a page of content on their website. After you have selected your top keywords, the key is to naturally incorporate them into the content. If you are having a hard time working them into your exi Read More

The first stage in onsite optimization for any website is to conduct keyword research. But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it’s important to use your site’s analytics to uncover what keywords searchers are alr Read More

Press releases are typically developed by the public relations team to get the word out about anything newsworthy, however if crafted the right way, a press release can also provide SEO benefits as well. In order to build links pointing back to a website that will improve search engine trust over t Read More

By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Read More

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider Read More

What is your “magic number” of success? How many orders shipped, new clients signed or dollars earned would it take you make you jump for joy in your office? Success, even when applied to our businesses, is a very personal definition. For instance, having a sufficient (and steady) workload to justi Read More

So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on January Read More

I am a huge fan of using WordPress for a business blog; both this blog and the Search Engine Optimization Journal are WordPress blogs. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress Read More

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your indus Read More