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Business blogging is one of the most valuable marketing tactics a company can employ online. And in light of Google’s recent “freshness update”, having a business blog to drive your SEO is more important than ever. However, running a successful business blog is not as simple as many site owners thi Read More

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ove Read More

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. Rank is important, in that yo Read More

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links and visit Read More

For the most part, B2C’s have embraced social media. It’s the B2B’s that still aren’t quite sure how to leverage it. There’s certainly a lot to think about. Below are 5 tips to make the process a smooth one: Read More

Once I year, I have to prepare myself for the arduous process of running a full link audit on my site. Is it fun? Not by any stretch of the imagination, but it is very important nonetheless and helps shape my link building campaign for the coming year. Conducting a full link audit on all of my site Read More

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites tha Read More

Many businesses and websites aren’t looking to dominate the national search results; they just care about doing well in their own neighborhood. For instance, a plumbing company in Phoenix, Arizona doesn’t want to get visitors to their site from Normal, Illinois, so ranking well for national keyword Read More

Inbound marketing is comprised of three main online marketing tactics—SEO, content marketing and social media marketing. While each of these three campaigns can be very successful on its own, when the three are properly integrated the results for your website and brand can be remarkable. Internet m Read More

Nick Stamoulis (781-999-1222 http://www.brickmarketing.com ) explains why it’s important to keep your blog commenting practices organized from month to month. You don’t want to have multiple people from your company commenting on the same post, especially if they disagree! You also want to keep tra Read More