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Small businesses drive the U.S. economy, and marketing drives a company’s growth, with 77% of small businesses using social media to promote and grow their business. So we wanted to know who’s behind the ideas and trends driving small business marketing? We scoured all sorts of social media and inf Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Slack is simple, text-based, searchable and allows you to customize it in creative ways. It’s the perfect environment for simple bots that can replace the need for time-consuming or interrupting tasks, and its Slack App directory makes it easy to find and plug a bot right into Slack ready to use. Read More

Find out what happens when I let AI design my logo, and how Artificial Intelligence has, and will continue to change the way we communicate online. Read More

We’ve looked at five mega-brands – Kleenex, Hoover, Jacuzzi, Band-Aid and Coca-Cola – and gathered actionable tips from their successful marketing strategies that you can use in your business. Let’s take a look.

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A few pros and cons of working with a small business for your digital marketing needs. Read More

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more. Read More

Video is fast becoming the biggest trend taking social media and marketing campaigns by storm. The continuous improvement of mobile technology is making it easier than ever for users to consume and share videos and this trend won’t be disappearing anytime soon. Read More

The saying, as it goes, is that you don't get a second chance to make a first impression. Most people in the job market barely even get a first chance. Read More

Are you thinking about getting into podcasting?

Wondering if podcasts still have an engaged audience base?

In this article, you’ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. Read More