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Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consu Read More

Video is a high value piece of content. It just shouldn't be thought of as an asset that requires thousands of dollars worth of equipment and months of work to create. Video is no longer a "professionals-only" content piece. Read More

Turning social media followers into customers isn't as easy as you think. To do it, you need to ditch these four conversion killers. Read More

Switching your blog to https has a significant impact on the social proof related to all published posts.

While the share count buttons for Twitter & LinkedIn will preserve the figures they previously displayed, the buttons for Facebook, Google+, Pinterest and Stumbleupon will reset to zero. Ouc Read More

If you’re ready to move past more conventional methods of blog marketing like Facebook and SEO, one of the fastest and easiest ways to build your brand and traffic right now is with streaming video. Read More

Businesses spend a lot of time and money acquiring each customer. While acquisition is undoubtedly important, it costs up to seven times more to gain a new customer than to keep a current one!

To retain customers in today’s hyper-competitive, digitally-focused business environment that moves at Read More

As SEOs, we tend to obsess over changes to the organic results. It usually works like this:

You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typic Read More

We've all been there. We get an email announcing the greatest, most important new tech in our industry. THIS one is a real "must have". So we jump on the landing page and get sucked into how this one piece of technology will take our business to new heights.

While using all these tools is certa Read More

Multiple tools are present in the market to help you schedule your social media posts. Software like Hootsuite and SproutSocial help you write posts, upload pictures, and share links to your social media accounts, on an intermittent basis. But, these schedulers cost you a good fortune which your st Read More

Wouldn’t it be nice if you could place your blog on the first page of Google (or rather the first 3 positions on the first page) for your target keyword?

How about getting to know what keywords your competitors are using to get more search engine traffic that you and using them in your own SEO s Read More