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If your business already has Twitter, Facebook and LinkedIn, you may wonder why you should also invest your time in promoting your business via Instagram. Instagram is a great platform for grabbing the attention of users who are drawn to visual messaging and sharing. It has more of a personal touch Read More

Influencer marketing continues to be an effective marketing tactic, but celebrity influencers can be very expensive. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Here's the WHY and the HOW. Read More

Schools, universities and education departments can greatly benefit from webinars, as they can simulate traditional classrooms without their time and space limitations.

In this time and age of high-speed Internet and fast paced development, how could education departments offer a quality learnin Read More

If you think you’re spending too much time on your phone, you might be right. Influencer marketing agency Mediakix found that the average person spends 5 years and 4 months on social media in a lifetime. This is equivalent to traveling to the moon and back 32 times, walking the Great Wall of China Read More

Customer service is one of those things that can either make or break your company.

You can have excellent products, excellent ideas, or excellent pricing, but if you fail at customer service, chances are you’ve just turned your customers away for good. Read More

Of course, we all know Instagram itself is popular, but what’s popular on Instagram?

A new report from Websitebuilder.org looks at just that, as well as the app’s history and other fascinating facts. Read More

Well, the year 2017 has kicked in and you need to gear yourself for a new battle in this competitive era. You need to know that the eCommerce industry is shaping up very well and this change is gaining momentum with each passing year. Read More

Every craftsman knows that to get a job done well, you need to have the right tools.

Although there are many marketing tools that can help you get your message out there, webinars rank as the #1 tool for modern day marketing.

Webinars give marketers the chance to demonstrate and showcase th Read More

Books may not be the flavor of the day when it comes to advertising, but writing a book may just be one of the greatest marketing strategies ever. Read More

As you work on a roundup piece for your blog or newsletter, you may be thinking something along these lines:

“This piece will generate more traffic and/or subscribers than my other posts or emails, since it circulates ideas and encourages conversation.”

Well, that’s certainly true. No type of Read More