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Today more than ever, companies are seeking to ensure that they will realize a valuable return on investment from their CRM system. To best achieve this, companies must first have a clear understanding of what information they want to gather and how the CRM system will be used to capture and analyze data to make further improvements in customer service. Read More

Typically, as a Small Business owner or manager, you don’t normally associate purchasing software to reduce costs. However, CRM software specifically has some cost reduction advantages that are discussed below Read More

Economic and management theory teaches us to examine options with relative scientific objectivity to determine the most efficient and profitable processes to increase revenue. Simply put, we look for the quickest and most effective way to make a profit. Read More

During an economic downturn most business go through the usual motions of cost cutting and layoffs, and while that may help solve the immediate problem of too much expenditures. Read More

The success of your business is largely dependent on your Sales Team‚ the lifeblood of any organization. In an increasingly competitive environment, sales teams need to skillfully manage a range of competencies and toolsets. Read More

These days, since businesses are expected to provide personal service and form relationships with thousands of customers, self-service tools are a blessing Read More

Have you ever been frustrated because you can’t find your agreements? Or don’t know which of your employees last spoke to a client? Or which one of your sales brochure is the latest version? Or why don’t your employees realize that “Bob” is your high valued customer that requires special attention? Read More

There are probably tons of articles for what the CRM world is going to bring to the market this year… Perhaps you should read the ones from 2009 to see if the “predictions” were just a great wish list by analysts. Instead of predicting what CRM features are going to be popular or should be popular this year, I am going to take a different approach. Read More

You work for an office automation solutions company. You are one of 100 sales reps but you specialize in selling high end copy machines — you know, the ones that does pretty much everything except pour coffee… Read More

Ever wondered how companies are able to send you the exact information you are looking for when you have visited their web site? Welcome to the world of Literature Fulfillment using CRM automation. Read More