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In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify. Read More

How about taking Valentine's Day as an opportunity to create a positive client relationship that can possibly last through the years? Read More

Google Buzz reminds me of an RSS feed combined with all of social networking neatly packed under the Google infrastructure. Read More

Twitter launched a new Twitter Engineering Blog to show the cool things that the development team are creating and also the tough problems that they’re facing. Read More

What do the Superbowl, Apple Ipad and Bill Gates have in common? On Twitter, at the very least, users are greeted by a cartoonish image they love to hate; a giant whale being lifted out of an ocean by a small flock of tweeting birds or also known as, The Fail Whale. Read More

I stumbled upon a very interesting campaign carried out by RealWire regarding the issue of irrelevant press release emails or more widely known as PR spam. Read More

Do you ensure that you spelling and grammar is error-free when texting on the mobile, social networking sites like Facebook and Twitter? Read More

A New report by Hitwise Intelligent revealed that in January 2010, Facebook accounted for 3.5% of upstream visits to sites in the News and Media category. Read More

A new study found that there is a decline in blogging and an increase in the usage of social networking sites amongst teenagers and young adults. Read More