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I’m sure everyone by now has heard of Google; the world’s preferred search engine. They are a multinational public cloud computing and Internet search technologies corporation who hosts and develops a slew of Internet-based services and products such as Google Buzz.
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Sure, the numbers look impressive in the year 2008 to 2009 contained in this visualization but what happens if the Apple iPad hits the store in the coming months this year? A few people are quick to rebut that the tablet isn’t the same as a netbook.
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In an effort to find out the effectiveness of social media in terms of achieving various target business objectives; such as increasing product or brand awareness and increasing sales revenue, Marketing Sherpa has released a new chart to demonstrate the above objective.
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This point and the importance of the details cannot be over emphasized!! Running your business in a way that you always 'sweat the small stuff' is one of the biggest things that will distinguish you from your competitor in the consumer's mind. Read More

If not for Twitter, I would have never met people that share the same interest as much I do; social media marketing. One particular person that stood out in my Twitter following list would be Tim Ho; a regional digital strategist based in Hong Kong for Ogilvy 360 Digital Influence Asia Pacific; he blogs at Tim-Ho.com. After a few conversations with him over Twitter, I knew immediately that he’s s Read More

In a recent study carried out by Email Stat Center; an authority on email marketing metrics, they found out that the promise of social media marketing riches proves to be too much of a temptation for email marketers to avoid. Hence, the reason they want to be part of the action.
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Discover how an small offline business grew an email subscriber database without a website, and at a very low cost that would meet even the tightest of budgets. Read More

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

At just the age of 23, Stefani Joanne Angelina Germanotta more or more frequently known as Lady Gaga has rocketed to global fame is less than two years. Playing piano by ear from the age of 4, she went on to write her first piano ballad at 13 and began performing at New York nightclubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five si Read More

With the rise of social media, the most common question that was raised is which social media sites should a business use? Obviously, there’s no magic or easy solution to that question because the choice really depends on your goals, strategy, resources and your industry. Read More