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In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More

A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

Top 100 Fortune Companies puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage. Read More

According to the 2010 Digital Hate Report, put out annually by the Simon Wiesenthal Centre for Tolerance, the Internet grew 20 percent uglier last year, with terrorists and racists remarks increasingly turning to social media sites such as Facebook and Twitter. Worst of all, these messages are targeted at children. The centre aims to assist law enforcement, public officials, educators, parents an Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

It seems like everywhere you turn, businesses are doing everything they can to gain your attention. Found a humorous video online? There’s an ad for that. Just downloaded a free piece of software? There’s an ad for that too. Searching for an answer to a question you have? Well, there are ads for those as well... Read More

Ireland is known as the Emerald Isle, where there are forty shades of green. With the week that’s in it and St Patrick’s Day being celebrated the world over the focus is on us this week. I got to thinking, which shade of green is your attitude to your business? Read More

Yes, times are tough for sure. Many people everywhere are struggling all trying to deal with the consequences of the 2008 - 2009 Great Global Recession Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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We all have great ideas. The trouble is we often don't get to develop them because we simply don't remember what they were. How can you harness those ideas? Read More