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With any social media marketing effort the most crucial element is the planning stage. All too often, the failures of social media marketing are not so much failures of the medium or the efforts that go into execution, but rather, they generally consist of a lack of proper planning or a disconnection between your client’s true goals, the target audience and the plan that is acted upon. Read More

In a Techcrunch interview with Facebook COO Sheryl Sandberg done on 1st February, she revealed that 175 million people log into Facebook daily. Read More

I’m sure almost everyone on Twitter have come across user accounts with “get more followers here” spamming you mindlessly; well I did and still am getting so. Read More

This is a new field undertaken by marketers and advertisers that studies consumers’ sensorimotor, cognitive and affective response to marketing stimuli. Read More

The three steps outlined in this article are core to get more Facebook fans. Creative marketing helps too, but these basic elements have proved essential. Read More

As of the end of 2009, Twitter now has over 75 million user accounts registered. This is what RJMetrics found through their Twitter data analysis. Read More

Even though I’m not a parent, I believe that parents often have concerns about letting their children use social networking sites such as Facebook and Myspace. Read More

10 of the freakiest advertisements ranging from text driving, domestic violence to smoking. Some are gruesome but gets the message across. Read More

A survey conducted by the Society of Digital Agencies, the 2010 Digital Marketing Outlook revealed that social media will be top priority for digital marketers. Read More

Twitter just announced yesterday the release of a new feature: local trends. It just went live in seven countries and 15 US cities. Although it’s still in the primary rollout, I can’t help but wonder how this is going to affect businesses; both positively and negatively. Read More