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You know starting a business is challenging, but the challenges of holding the role of CEO are unique. Here’s what you need to know. Read More

A mastermind group is where you as a business owner can discuss successes and challenges with like-minded business owners.  You can discuss things that your friends, family, and employees would not relate to. Read More

How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Read More

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Read More

Got an online business? Excellent. But why are some of us succeeding while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online. Read More

The big question here: How will you know when it’s too much? I’ve listed down some key points to help you determine if you are on the verge of abusing marketing automation. Read More

Today, it’s about selling experiences over products. The internet of things in retail sure has a role to play. Read More

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Everyone knows the names of some of the bigger franchises like Burger King and McDonald’s. However, there are lots of other weird franchise ideas if you’re looking to stand out from the crowd. Here’s 10 examples. Read More

Every so often, a new innovation in shareable media changes the game. The latest member of this elite media club? The humble podcast. Read More