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There’s a lot to think about when starting your business. One of the things you should think are the advantages small business have! Read More

This is the fine art of retention — and the Pareto Principle states that 80% of business comes from only 20% of customers.

It’s an important concept to grasp!

Along with stats that suggest it costs to 7x more to gain a new customer than keeping a current one, maximizing your retention rate sh Read More

So you want to do content marketing today? If so you must have the right gadgets to increase your reach and save you time along the way. Content marketing is not for the faint of heart today. By gadgets I mean services, plugins, software etc. Digital gadgets that help you create and share content f Read More

Want to get more out of your Instagram bio link?

Do you wish you could share multiple links via Instagram?

In this article, you’ll discover three tools that let you serve links to people who click on your Instagram bio. Read More

Creating impressive content isn’t all that simple. It can be exhausting at times, with marketers recycling existing content or, worse, using sensitive topics that shouldn’t be used at all. Read More

I’m sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses that we should have taken. What’s more disconcerting to me is that I can name a few that aren’t usually even offered, resulting in more than a few Read More

There are some tricks and hacks that could be used in the process of writing an essay to make your paperwork sound good and correct. Read More

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.”

The entire process is getting smarte Read More

While words are obviously important, they are only part of the story. Great bloggers understand the important of images – and they know how to use them successfully to get more clicks, shares and engagement. Read More

Whether your perception of public relations comes from Sex in the City’s Samantha Jones, who’s career seems to be one of party-going and rubbing elbows with the well-to-do or from the image of the so-called “spin doctor” who weaves falsehoods into entertainment, most of us assume that we know what Read More