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Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers. Read More

Multi-tasking is an important skill for any small business owner or entrepreneur. But you don't need to be high-tech to get more organized, explains blogger, entrepreneur, and artist Christopher Rice. In his case, he's found a plain old notebook works just fine, and not one built by Apple. Read mor Read More

Converting visitors into buyers is the main motto of any online marketing strategy. So is your marketing strategy achieving that? If not, then one of the reasons might that your marketing is not relevant with your audience. Read More

When applying for a job, a cover letter can make or break the impression of a potential employer. There is a reason why a cover letter is the first page of a job application and not just an additional component of it. Getting it right will go a long way in increasing your chances of getting that jo Read More

With Facebook, Twitter, Google+, and more, leveraging social media for your small business can be incredibly overwhelming. And as small business marketing consultant Jeff Korhan suggests, it may not be necessary. Sometimes you need to know when to throw in the towel on social media that is under pe Read More

Making ornaments
Kenyan women love decorations, and making and selling ornaments would make a great business idea for the Kenya woman. One can engage in making ornaments with the use of the readily available materials for instance shells for those living in the coastal region. Read More

I have my own dedicated Wordpress site and as many other Web Admins I like to keep the user experience perfect. A big issue to consider when calculating user experience is page speed and after digging and playing around with some plug-ins and changes of my own I thought I’d put it down in a list. Read More

Do you want to know the *real* reason why the majority of small businesses won't make it past five years? Read More

Are you thinking about outsourcing some of your small business’ HR functions? Need some information to help guide you through the process?

In the past two weeks, we first introduced the topic of outsourcing Human Resource functions in small business and then discussed the positives and negative Read More

Discover the six additional steps in B2B marketing lead generation copy that are necessary to moving your prospect to action -- that is, generating a response. Read More