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A home-based baker took a great product, brought it to Kickstarter, and experienced amazing results! Read More

Small business owners who are trying to get their message out need to be able to reach their target audience reliably and efficiently. New surveys indicate that text message marketing may be even more effective than email i capturing the attention of potential customers. Read More

By Lewis Evans

Brand management can be a deciding factor in the success of your fledgling company. Yet it often gets overlooked in the mad scramble to get a company up and running, when business planning, product development and fundraising take precedence. All too often, though, I see the fallo Read More

If you’re an aspiring or new solopreneur, here’s an fun, easy exercise that should speed your branding process. Read More

Learn How To Get Your Message Out All Year Long.

Calendars are a lasting way to market your business and establish your brand.
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In case you don’t know, southern chef, Paula Deen, is at the center of a lawsuit that seems to have spun out of control. The stories that are being told about her do not match her branding... Read More

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities. Read More

Words change meanings. In our daily life, we listen and say many things to justify our conversation - some words stay out in our mind, many go away with time. With human psychology, nobody can remember everything but when I say "Connecting People" your mind may immediately pick up that I am talking Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More