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The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s Read More

If you’re determined to get the most of your digital marketing efforts, check out the following best ten digital marketing tools for small business owners. Read More

Are you looking to start an online ad campaign but not sure if you should use Google Adwords or Facebook Ads? In this video, I explain the differences between the two ad platforms and which one is best based on your business. Read More

Welcome to our new interview series, where we introduce you to marketers around the globe. Every few weeks, we’ll dive into best practices and tips from people who live and breathe marketing. Read More

Data without reporting is just data. Without reports to capture and convey what the data tells you, you're not getting the value the data has to offer. Too often, however, reports fall flat. Read More

The long awaited business model for Anchor.fm is finally here. Listener Support is the new option that can be turned on inside your Anchor dashboard if you are a U.S. based podcaster. In this post I share my thoughts on taking donations through Anchor’s Listener Support and I even share a demo of h Read More

Creating an Adwords campaign is easy, running an efficient and profitable campaign is much more difficult. Google will tell you that any small business can start and run their own campaigns, though most eventually abandoned the platform after wasting a lot of time and money Read More

I see so many websites struggling simply because they lack effective Call-to-Action Designs. Check out this infographic to get your site right. Read More

Entrepreneurs looking for investor funding often fail to realize that all money comes with strings. For example, if you have watched the Shark Tank TV series, you probably noticed that the Sharks always ask the entrepreneurs for their intended “use of funds.” Those who respond with one of the wrong Read More

Local search is the bloodline of all local businesses who want to gain a competitive edge. This year will bring success to millions of local businesses if they implement the new and latest techniques. In this guide, I will cover every single part of building your local online presence to be found b Read More