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Anyone running a business must realize that social media is essential to success. There are currently one in four people in the world with at least one social media account, and this is only set to grow in time. You need to have a solid social media strategy if you are going to get the results you Read More

The representation of the self online has always been an area I have found fascinating, especially as my own use of online platforms began to grow.

For my Leeds Beckett University degree course dissertation I explored how we are able to choose the way we represent ourselves online through my the Read More

Marketers often spend their digital marketing budgets in the wrong ways. Discover how you can make the best of your budget expenditure. Read More

Scientific studies have indicated that procrastination seems to be a conflict between two parts of the brain: the fun loving limbic system and the sensible prefrontal cortex. In a choice of after work activities, kicking back with a beer and TV usually wins out over going to the gym. Or you get on Read More

It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought.

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season Read More

In this #TYBCommunity round-up we include posts about different types of social media managers, how long until you see SEO results, secret Facebook features, Facebook advertising, conquer your fear of blogging, personal narrative in content marketing, Millennial managers, working from home with you Read More

A guide to making your marketing around a pop-up shop work for you. From working the traditional, offline marketing angle to continuing the momentum after the event- ways to insure your pop up isn't just a flash in the pan. Read More

Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Read More

Your website is the lifeblood of your online presence, which means you must ensure that it looks nice, performs well, and, ultimately, makes sales. Read More

With Twitter and Facebook releasing new targeting features and analytical data, it can be easy to get overwhelmed. Here's how to use them to your advantage. Read More