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Those of us who live on the web, know that you ARE what your online reputation says you are – and the folks in this story are about as difficult to fathom as anyone I’ve ever seen…

I’m talking about Amy’s Baking Company - the restaurant that the TV Chef Gordon Ramsay walked out on in his Kitchen Read More

Having a product, blog post, video or any other aspect of your business go viral can be a huge boost. But unfortunately, there’s no way to guarantee, or even plan, for viral success.
Joe Braidwood, chief marketing officer of SwiftKey, said during a panel discussion on growth hacking at VentureBeat Read More

Influencers in just about every industry are shaking up the digital world with their access to big and highly engaged audiences. More than ever, brands, marketers, and PR pros are talking to their customers through these super-influencers. The reason for this is simple: customers don’t trust brands Read More

A look at Twitter, Facebook and in-store promotions that use ‪‎PR‬, ‪‎SocialMedia‬, positioning and copywriting to good and poor effect. Read More

The level of self-trust you have is particularly important when you are an entrepreneur creating fresh tracks in this world – making an impact in the life of yourself and others.
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Twitter has a direct messaging feature. This feature lets you send automated messages to followers. This is bad. Here's why... Read More

I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any Read More

Wouldn’t it be great to have your business run itself so you can spend more time on more strategic work to help grow the business?
Processes are the key to scalability and freedom to move your business forward.
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Something is missing from your marketing plan and it's called an ideal customer profile. Find out how (and why) you should create one for your business. Read More

Coming up with lots of blog ideas is a challenge. Use this post as inspiration for five different types of blog posts you can write for your ecommerce blog. Read More