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For nearly 100 years the A-Treat carbonated soft-drink brand served as an icon. The label remained immensely popular within the small region of northeastern Pennsylvania where it was distributed.
The company was founded in 1918 by the Egizio brothers, John and Jack, in their garage in Allentown. T Read More

You are the head of the marketing unit of your event firm.

You’ve been given a deadline.

And you’ve been asked the dreaded question: “Why can’t we get clients from the blog?” Read More

An overview of the basic components entrepreneurs should include in the business plans for their startups or small businesses. Read More

We all know that movement and exercise during the day is what we ‘should’ be doing, but how can we achieve this when we’re in an office for 8+ hours? Luckily there are ways that we can get active when at a desk, during a quick break or even in a meeting. Read More

Very few people believe me when I tell them I’m shy. Why? Because I’m a frequent public speaker, a regular networker, and I love to meet and brainstorm with other small business owners. When I started my own business in 2008, I knew I’d have to become a salesperson (in addition to being an editor) Read More

How do you make sure you are meeting the needs of your customers? Make sure you are where they are at (online, website, physical location, etc.). Also, if you really want to know what your customers are thinking - ask them! Read More

"When you initially start up any business plan, you do a lot of research and seek for advisors for their guidance." Read More

Growing your customer base is much easier said than done. How do you get more customers for your business?
http://bit.ly/1Jqmke7
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With its global dominance and ongoing development, it seems impossible to think of Google one day falling from its unparalleled heights, but a perfect storm of competition and legal threats is starting to impose on Google’s territory. Read More

Content marketing is one of the most widely used marketing methodologies. But as the industry grows and expands, it becomes increasingly difficult not only for companies to understand everything that content marketing entails, but to know what strategies are the most effective and efficient means o Read More