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Big data mining sounds great, but big risks, including thorny privacy issues, are also part of the package.
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You have built a brand with slick marketing, designed a killer website, and created pages on numerous social media channels. Now, it’s time to make your brand personal. In order to truly engage your community, they need to see the human side of your brand. Read More

Before your email can be scanned, read or acted on, it must be opened. Email opens are the digital equivalent of someone opening the door and agreeing to listen to you. Here is a collection of data, examples and tips to get your emails opened. Read More

In this #TYBCommunity round-up we include posts about managing multiple email accounts, mobile advertising, brand awareness online, grow your Twitter following, Instagram, summer slow down, terrible songs about customer service, business leadership tests, East meets West and more. Read More

There exists a grey area between what Google wants you to be doing, and what actually works on Google. And the primary area for dispute between the search engine giant is search engine optimisation, and in particular, linkbuilding. Read More

The Alexa Rank is a method of evaluating a blog or site based on the traffic generated.

It would be an excellent method of calculation, but it involves only the users that have installed the Alexa toolbar in their browsers.

If you want to monetize your blog with services that use actually the Read More

The Alexa Rank is a method of evaluating a blog or site based on the traffic generated.

It would be an excellent method of calculation, but it involves only the users that have installed the Alexa toolbar in their browsers.

If you want to monetize your blog with services that use actually the Read More

Podcasting is the natural next step in relationship building. They know and trust your voice. They feel like they already know you. Knowing that your audience, your target market, and your clients truly want to hear from you is the most compelling reason to get started with your own podcast. Read More

If you are losing your followers from your social media accounts, it’s high time to rethink your social media strategy. I've explained why you’re losing social media followers and how to avoid it. Read More

Find it a challenge to keep up with the demands of a vibrant content marketing program? Deciding whether to bring in a content marketing agency comes down to asking yourself the right questions. Read More