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I spend a lot of time blogging about marketing a from-scratch small business, but less blogging about marketing a franchise. Which is funny, because I used to own one. So let’s look at some marketing tips, as well as lessons I’ve learned from the failure of my ice cream shop. Read More

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. As a model, think high-quality marketing collateral, with text and graphics in columns and sidebars, but focus Read More

My name is Candice Coppola and I am the creative force behind Jubilee Events. When I opened this company in 2007 I had two objectives: to give my clients an unforgettable experience while planning their parties and to create beautiful, innovative events that clients and their guests would never for Read More

It’s very probable that you’ve have heard of Instagram by now. With more than 77 million users in the US and 300 million monthly active users around the world, this platform is a treasure trove of food, cat, and travel pictures. But that’s not all.

In a world where Facebook is overcrowded and re Read More

Practically every brand in the world agrees that social media is important to their business. But what exactly should they do on social media? Here are some social media content ideas to help you out. Read More

Not every entrepreneurial journey has to begin from scratch. Indeed, lots of people have made it big after purchasing existent businesses.
Starting out this way has its fair share of welcome advantages. If all goes well you’ll basically be inheriting a commercially viable “plug and play” bus Read More

A great credit score is like an all-access pass to your financial dreams. But if your score is not so great? You’re still sitting in the nosebleeds, desperate for a better financial position. Read More

Oh Taylor Swift. Your letter to Apple Music rocked, but why the hate for photographers? a guest post from Greg Peters Read More

When I started my software business, I was very much in the dark in regards to my competitors.

Sure, I had used their tools. I knew what features they had and how their UI/UX looked.

But I had virtually no idea of more business related metrics, such as:

How many customers did they have Read More

When I started my software business, I was very much in the dark in regards to my competitors.

Sure, I had used their tools. I knew what features they had and how their UI/UX looked.

But I had virtually no idea of more business related metrics, such as:

How many customers did they have Read More