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What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

The fast-growing e-commerce sector now mean that their prospective customers can be multiplied by several Startups and businesses. This internet-centric approach has been shown to be quite profitable over the span of past few years. What it did extremely remarkable is Read More

The fast-growing e-commerce sector now mean that their prospective customers can be multiplied by several Startups and businesses. This internet-centric approach has been shown to be quite profitable over the span of past few years. What it did extremely remarkable is Read More

Interviews are conducted to get the information from the candidate and to check whether they want to directly involve or not. It also becomes a great way for the candidates to understand and create a genuine relationship with the organization. It facilitates how the interviews are assigned. Intervi Read More

In this age of online search having an online local directory listing is more important than ever. It improves visibility and helps attract new customers and Read More

There’s a big focus on growth when it comes to small businesses. Bigger is better, right?

Not necessarily. Despite everything that tells you to scale! grow! expand! I’m here to tell you that it is perfectly okay for you to keep your small business small. Here’s why. Read More

If you’re looking for ways to make customers spend more time in your retail business, restaurant, or shop, here’s one to consider: offering free WiFi to customers. Read More

Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More

Recently, a 21 Handshake client asked us, “So, what does 21 Handshake do for PR?”

The client assumed that because our focus here is on digital marketing, we don’t really do PR. In the most traditional sense, the client was correct: we don’t have a team of seasoned PR specialists pitchi Read More

Most business leaders today realize that smart management of scarce resources is the key to competitive success. That’s why they manage money so carefully. Yet the truth is that a more scarce resource is really the time, talent, and energy of your team. Leaders who are able to optimize these find m Read More