BizSugar.com › User › pvariel › Voted

While a brand voice may be a singular thing, the presentation of it will depend on the medium used to communicate with consumers. If you’re creating a radio advertisement, the script will need to be curated to match the capabilities of someone driving or sitting in an office to picture using your p Read More

The allure of the freedom to work on your own terms beckons many, but it takes a certain type of person to make it is a self-employed marketing consultant.

If you want to forsake a cushy corporate marketing job and become a consultant despite the instability, lack of resources and financial unc Read More

“Content is king” is probably the most overused quotation about SEO or search engine optimization that you could still be using today. Although it is indeed a timeless quote with a principle that holds true until now, there’s absolutely nothing wrong in looking for fresh ideas, either.

Here, we Read More

Incorporating any new tool or software into your team's marketing machinery must mean that it automates a process, task or action that you know you want done, but simply couldn't execute on your own.

In this post, there are some examples of how various tools can serve as extensions of your keen Read More

Forget about the same old lame email-writing advice. This infographic from Aaron Orendorff and Brian Dean on Inc nails how to get your business emails — outreach, pitches, product reviews, and marketing — “opened, read, and responded to (almost) every time."

Best tip? Put yourself in your reader Read More

The right domain name is one of the most essential ingredients of your website. It is imperative that you choose the best one possible. Of course, it’s also important to know how to do exactly that. Read More

A weekly roundup post from the pages of Philipscom.
This series will also include the author's weekly readings from newspapers, weeklies, and blogs. Simultaneously at different intervals, it will be published on his Malayalam Blog page too. Read More

Whether you’re running an e-commerce site, online gaming platform or enterprise website, your users expect a great experience every time they visit your site.

Using a Content Delivery Network (CDN) is a proven and effective way to achieve this goal.

The Website Performance Bootcamp shares o Read More

Buyer journeys today are reliant on both self-service education and "guided influence" from brands. Let's look at four ways that marketers can strategically plan their consumer decision journeys to provide optimal value and guidance to their audiences. Read More

Much of the plastic packaging we see in the grocery store can be recycled, from egg containers, to milk jugs, to butter tubs. But what about that thin plastic film stretched around wedges of manchego in the cheese bin or the 16-ounce rib-eye in the chiller case?
It turns out that kind of plastic i Read More