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For brands, reaching the point where curious shoppers turn into loyal customers is the ultimate reward for their product, marketing and sales efforts. If a deal was once dependent on a handshake between two individuals meeting face-to-face, it now involves a more complex endeavor, one defined by tr Read More

As we know, heading tags are imperative for every web document to structure the content. By using Heading Tags, we differentiate our web page content. Use heading tags for headings only not for making Text Large or Bold.

Note: At the end of the article I have outlined 2 common heading tags mis Read More

The flow of Chinese capital into foreign ad-tech companies increased this morning with the acquisition of Media.net for $900 million USD. A consortium will.. Read More

Google just made a policy change that is bound to make web publishers happy — they often don't make announcements about product and policy changes and users are left Read More

Your online presence is the most important marketing tool second to having a stellar product.

To a majority of your target audience, your website and social media presence are the only front door to your business they will ever see.

In the post you are going to read how is recommended leverag Read More

In this case study, Vanity Planet A/B tested the results of adding Instagram photos to its most popular product pages to see how it would affect conversion rate.
Vanity Planet is an online marketplace that sells beauty, grooming and health products for mindful & savvy shoppers.

In August 2016, Read More

So sure, you’re on Instagram, but are you making the most of the platform? These five tools will help you squeeze the most value out of every like. Read More

Apps are huge.

But you already knew that. But did you know just how big apps are?

Did you know that as of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone?

Google Play? 65 billion.

These are pretty insane numbers. And get this: the world’s Read More

Whether you're on the job hunt, feeling compelled to jump at the first opportunity that comes your way is an understandable reaction.
But as Ryan Kahn, a career coach, founder of The Hired Group, and author of "Hired! The Guide for the Recent Grad," points out, by accepting one opportunity, you ma Read More

One of the biggest misconceptions of social media automation is that if you use it, you are not engaging with your audience.
The fact is, this couldn’t be further from the truth.
Did you know that you can actually use social media automation to help increase your engagement?
Of course, your defi Read More