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There has been a lot of talk recently about "Big Data" and why it's so important for businesses. But what exactly is it that makes Big Data so big? The answer is not in the data itself, but in what that data can do for your business. Big Data can provide a powerful and effective basis on which to m Read More

Going beyond the concept of Bring Your Own Device (BYOD), the future is all about Bring Your Own Identity (BYOI). With BYOI, employees are allowed to use their social identities to access applications, networks, systems, and devices. Gartner predicts that 50% of new retail customer identities will Read More

The problem is some people can become overwhelmed if they haven’t done a joint venture deal before.

It can seem difficult.

Confusing.

And sometimes out of reach for yourself. Read More

With a selfie, you don’t have to meet any criteria; whether you are teenager or a grandma you can take that selfie. But the question is what comprises a perfect selfie? It is not rocket science but it sure does have some antics to get that amazing selfie. Here is a perfect and most basic anatomy of Read More

Most insurance agencies have stuck with what's familiar to feed their sales pipelines - traditional outbound lead generation tactics like telemarketing and email prospecting. While we recommend that insurance agencies introduce an inbound marketing channel to their sales process, that approach take Read More

Addicion is a French company dealing in fashion footwear and accessories. Addicion has been serving customers with great shopping experience for 25 years. First outlet was located in the area nearby an art gallery and patisserie which has a deep impact on the aesthetical outlook of the store. Valer Read More

This study will analyse the effect of different cultural practices on consumer behaviour belonging to different cultures. Utilizing Hofstede's cultural framework and Trompenaars' dimensions of cultural framework, this study will exhibit the cultural differences create differential impacts on organi Read More

Many believe that CSR is only for the large companies because they have the resources. However, there is a growing realisation by SMEs that they need to formalise CSR activity more, in order to ensure a positive, and mutually beneficial, impact on society.
Read More

The HR department, on many occasions, is interpreted as a
non-productive department of an organization. Why?  They are not directly involved in production. Read More

For many people, the commute to and from work is ‘grey’ time where nothing much gets done and time is simply wasted. Whether it’s being a more productive employee or self improvement, there’s plenty that can be achieved while we make our way to and from the office or place of work. By spending our Read More