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The struggle continues as many hotels look to reduce reliance on Online Travel Agencies and increase direct bookings. This may seem daunting, but in reality there are many ways to win back some of the revenue lost to OTAs. One small improvement or differentiating factor might not make the case, but Read More

Due in large part to the ongoing mobile revolution, local businesses have found that it’s easier than ever to court customers online. For hotels in particular, local SEO presents its own unique set of challenges. As a result of the 24/7 nature of the hotel industry, hoteliers can’t afford to let th Read More

Are you using hashtags on Facebook yet? I put together a few examples of how small businesses are using them to see what we can learn. Read More

This week, TripAdvisor launched Review Express, a new system that ultimately aims to increase the amount of content on the popular travel review site. The free service allows hoteliers to upload guests’ email addresses in bulk (up to 1,000 at a time) and then send out an email encouraging these gue Read More

Pinterest is stepping up its game once again for brands and businesses. On Tuesday, the popular image-driven social network released a web analytics tool that will give marketers and social media managers a basic look at how their pinned images are received by their followers. Before this update, t Read More

It is essential to a business’s success to have an online presence outside of just your company website. Marketing campaigns are much bigger than just TV and newspaper ads. Facebook and Twitter are a necessity for your online presence and general online reputation of your company. There are an ever Read More

Business-to-business marketers will focus on social media and inbound marketing strategies in 2013, according to a recent report by Software Advice, a website that reviews CRM software solutions... Read More

With Valentine’s Day just around the corner, hotels have been sure to ramp up their marketing efforts these last few weeks. Travel marketers are quick to take advantage of holidays because of the ample opportunities for creative promotions and partnerships. I recently read... Read More

Twitter finally found its way into the fashion world recently, with the debut of its Twitter dress, seen on UK “X Factor” judge, Nicole Scherzinger. Created by CuteCircuit, the dress displayed tweets in messages lit up by 2000 LED lights woven into the dress. If you think that this choice in appare Read More

While it may be true that Foursquare is not doing as well as was initially projected, it is also true that at least some guests are still checking in to your hotel on the popular location-based social network. Yes, Foursquare does not have the user base of Facebook, but if your guests are there, yo Read More