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Anyone who has ever posted on Facebook knows that it can be tiresome to sort through individual posts to find what you’re looking for. The “real gems” can often get lost in a stream of off-topic comments from well-meaning friends. Tout’d, the social media platform for swapping recommendations with Read More

The focus is on Las Vegas in the next part of this blog series. With many hotels behind the curve on adapting social media into their marketing strategies, there are many properties doing a formidable job. Las Vegas is one city with a lot of potential for good practices on Facebook’s Timeline. With Read More

The best online marketing strategy is one that effectively enhances each online marketing component to its fullest potential. In this day and age, it is simply not enough for a hotelier to think that a website redesign six years ago is sufficient, or that a stale Facebook page set up a year ago is Read More

I attended a panel on location-based and geosocial marketing in Los Angeles this week as part of Social Media Week. The panelists were from a variety of companies and their positions ranged from CEOs, to analysts, to digital strategists. They discussed the current state and the future of location-b Read More

The announcement was made yesterday that Google+ now has 400 million members, and 100 million active users. While some believe that the social network has not yet come to fruition, and others believe that it will ultimately fizzle out, it is here for now and Google has even taken things a step furt Read More

TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels. The widget, called the Full Review Form, is a nice addition to TripAdvisor’s pre-existing widgets that encourage users to leave reviews with an inset on the hote Read More

Popular photo-sharing, social-networking site Pinterest released its highly anticipated Android app on August 15. With Android smartphones comprising 68% of the worldwide market and Pinterest itself seeing over 10 million unique monthly visitors, many wondered what took so Read More

Because mobile is undoubtedly here to stay, hoteliers are investing more than ever before into mobile sites or apps for their properties. It may still be difficult for some to see the value of a mobile site for a hotel. They might think that as long as they have a regular website, it can still be o Read More

After recognizing hotels in both LA and NYC for their best uses of Facebook’s Timeline features, it’s time to see how hotels in the Windy City are faring. Despite more hotels embracing social media, there are always those few that stand out and shine above their competition. After the J.D. Power an Read More

Time and again, we have shared with you our very own expert tips and tricks on the best web strategies and practices. We have written information for hotels (both independent and branded), small businesses, and marketers in general, among others. While recently analyzing our most-viewed blog posts Read More