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BY adopting the WOW approach to sales negotiations you achieve the best results for your company, your customers, and yourself. Read More

Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the Read More

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More