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Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

For me, knowing that I wanted to be an entrepreneur was the easy part. Figuring out what I wanted to do was the hard part. I read books and looked online, but I didn’t truly understand all of the different opportunities that were out there. Without knowing what to search for, I was lost, and many w Read More

Would you believe that the first barcode was printed on a pack of Wrigley’s gum, and originally created to help grocery stores track inventory? If you’re interested in learning more fun facts like the ones above as well as how the barcode came to be, then check out our latest infographic. Read More

Act-On’s Chief Deliverability and Privacy Officer discusses retention email affect deliverability and reputation. He also provides a list of best practices for retention email. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

The purpose of the leader is to get the best results from themselves and others.

In order to do that, then the leader must

1. Be sure to do certain things
2. And be equally sure to NOT do certain other things

Question
• What are the principles you must be sure to do?
• And what m Read More

Something about games brings out our competitive streaks and makes the ordinary extraordinary. So it makes sense that the hot new business trend is gamification, which applies game-design theory to other settings. These days, every business application imaginable is being gamified - from frequent f Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More