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Your company’s logo may not be as iconic as Apple or the Golden Arches, but you probably put a lot of thought and effort into its design. But how do you know if it’s time for a logo overhaul? Here are some helpful tips. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you. Read More

E-retailers are aware of how quickly customer demographics are changing today. Short-term urgent tasks of lesser importance can easily distract you from your greater objectives. Therefore, it is important to keep track of your progress, and learn what necessary changes are required to grow your bus Read More

Risk like all things has two side, which you pick and how you leverage it can have a direct impact on your prospect's success and your sales success. Read More

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. Read More

Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More

Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount. Read More

You've just opened your web store... now what? Follow this 90-day game plan to cover all the important bases, from SEO product descriptions to marketing. Read More

Are you a small business owner struggling to pay your bills? You may think you have a cash flow problem. But then again, you may not. Perhaps you’re just not making enough money in the first place. But is that really a cash flow problem? It’s probably more accurate to say that you have a profitabil Read More