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Inbound links that point to your site can be “followed” which means that the search engines consider them as a part of your inbound link portfolio for ranking purposes or “no follow” which means that the search engines see the link, but it doesn’t pass any trust over to your site. Read More

Many companies, especially B2B brands, struggle with content creation. Either they don’t have the time to sit down and actually write (definitely a problem for small marketing teams), or they struggle to come up with ideas they feel their audience will actually be interested ... Read More

In a shocking yet not-so-shocking move, President Obama on Saturday vetoed an International Trade Commission (ITC)'s patent ruling that would have banned the importation of some older Apple devices. Read More

Business owners have a lot of responsibility. They are required and if you don't address them, the business will fail. Accountability is another type of commitment. It’s the difference between doing what you have to do, and doing what you should be doing. Accountability is planning for the future. Read More

Here is my step-by-step guide to creating an effective teaser video. This is not the only way to do it, and there are no hard and fast rules. But this is a good blueprint that you can run with. Read More

That customer service can be a key differentiator between you and your customer is an accepted truism for most small businesses and organizations. However, customer service is a difficult task in today’s hyper-connected world. This is because mistakes made by your help desk team are amplified throu Read More

In the marketing spotlight this week:

* Traffic Generation Café moves to WP Engine (and soon to Genesis);
* WordPress 3.6 “Oscar” release;
* Why you shouldn’t use press releases for link building;
* A free anchor text over-optimization tool;
* Facebook’s embedded posts and sec Read More

LinkedIn is the perfect place to let customers get to know you. In this article, you'll learn how to properly optimize your profile just for that purpose. Read More

Do you want to land a gig with a huge blog like Mashable and get tons of links from them, or do you want to write for dozens of different sites and get links from all of them? Read More

Most people just can't grasp Twitter Marketing or Twitter for that matter. Ninety percent of the people I see are not utilizing this social network correctly.

Do you know there are some foolproof Twitter marketing secrets that if implemented correctly will pay off for you in a big way?

Th Read More