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Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict Read More

Last week, the raging topic of social media discussions was a dress. No one seemed to agree on its colors (white and gold or black and blue?). No matter what we see in the photo, brands did not waste time trying to highjack the hashtag on Twitter and elsewhere.

Bad idea or creative genius? I wil Read More

This is a guest blog post from Dominic Colenso, an extremely charismatic individual I had the pleasure of working with a few weeks ago, I hope you enjoy!

No two human beings are the same. We’re all unique. It makes the world a more interesting place. However, it also poses an interesting challen Read More

It is a difficult period to live in and it becomes even more demanding, by day! You need time, energy, knowledge, skills and every possible assets you might own, just to cope effectively with every day problems, either at personal or at professional level. And some times, all these assets, are not Read More

Last week we issued a challenge in our Facebook group Content Machine on data driven marketing.

The research we are doing for the challenge is an examination of the content marketing practices of startups. Read More