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A song started and without watching I knew who was singing. This was the first English speaking album released in 8 years but all the core elements were still there that makes her and her music stand out. Here are a couple of lessons we can learn to ensure our brand is distinctive. Read More

The possibilities that mobile payment solutions offer are nearly limitless. But where is the consumer interest? Read More

They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

Whether you’re a successful businessperson, entrepreneur or a rookie to the industry, making the decision to buy a franchise has its fair share of pros and cons. In this post we will top pros and cons that may help you to make the decision, to buy, or not to buy a bar or restaurant franchise. Read More

Gifting real estate is becoming quite common these days. Make sure that you're complying with IRS regulations. Read More

As you can see in the first chart, biographies are the most popular project people seek. Everybody has a story to tell. Yes, most “biographies” are in fact autobiographies. The three other popular genres are business manuscripts, online writing and fiction manuscripts. Read More

It may look that way, however it could be you are missing the signs. Today business and consumer confidence has decreased, spending is down, people and businesses are more cautious. And that is good news. Here are a few marketing tips to make the most of these opportunities. Read More

As you may or may not know, I am a freelance writer and professional blogger. But, how did I get started? Here’s my early story. Read More

The latest small business news and updates, curated by OPEN Forum. Today’s round-up includes a piece about the upside to Bank of America’s debit fees, a restaurateur’s funny commentary about guest interactions and the end to a government lending program for small businesses. Read More

Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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