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Are Your Digital Ad and Landing Pages in Harmony?
If you're expecting to drive potential leads through a well planned marketing funnel - Make Your Digital Ad and Landing Pages Sing Together!
Every digital ad sets up expectations regarding visuals, copy, and substance. Run through this checklist & Read More

If you want long-term success on social media, you’re going to need to build relationships.
In this article, I’m going to give you practical tips for tracking and managing relationships using technology. Read More

A new study by European researchers questions the reliability of the method used by Google to charge advertisers for YouTube ads. In their study, the researchers claim that Google charges advertisers for YouTube views even when YouTube’s systems flag a view as coming from a robot rather than a huma Read More

‘Content is king’. Although this phrase can come across as a bit cliché, it is largely true. Brilliantly-written, targeted, and engaging content can really make your small business website stand out from the crowd.

That’s why it is crucial for you to carefully plan your blog and social media co Read More

After 50 years as CEO of his fashion empire, Ralph Lauren stepped down last week. What makes a healthy visionary, who built a household name from scratch, quit? And how will you know it’s time for you to quit as CEO? Read More

Have you ever thought you could increase the number of blog subscribers, if only you could serve them with more personalized content? When it comes to getting the most out of social media accounts, it is vital that you consider the importance of personalizing your blog landing pages. Read More

PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Read More

Has your content marketing strategy hit a speed bump? Ready to up your content curation game? These top 3 apps can help. Read More

As a one-person small business or home business how sure can you be that your business will survive if you are temporarily unable to work?

This is particularly relevant if your customer base is “off the street” trade or you are a provider of services or products to repeat customers. Read More

When you start your business, you’re grateful for any customer willing to take a chance you. As you establish a presence as a legitimate outfit, you’ll probably find that it’s easier to command higher rates for your products and services. Read More