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Videos, if used smartly, can enhance your marketing mix. Learn how to start incorporating them in your small business marketing. Read More

If you're still not publishing on LinkedIn, you're missing out on a major content marketing opportunity Read More

According to a recent study, 89 percent of brands report success with their content marketing strategies.

The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual con Read More

If you are an online retailer who has yet to adopt the use of social media as a marketing tool, you are missing out on an opportunity here. Social media has become a catalyst for traffic and sales for many websites over recent years, with numerous ecommerce websites reporting higher conversion rate Read More

Writing a blog can be pretty frustrating, especially at first when you have no followers. Unless you’re well-known and have a brand following or followers from social sites, you might feel like you’re screaming into the void after a while and you might be tempted to give up. Don’t worry, you can sa Read More

Does your business stand out in the busy social media crowd? Are customers naturally attracted to your message? Here are 7 strategies to help your business stand out and get noticed on social media. Read More

Content marketing is one of the most successful marketing techniques used by businesses today. The key goal of content marketing is creating content that is valuable, relevant, and consistent. Content marketers’ main aim is to attract an audience composed of those who can influence customer action. Read More

When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational Read More

It was the same thing every weekday morning. I would wake up with this horrible sense of dread. Sometimes there were tears. I had to go to work. And I was miserable. Read More

I can’t believe we’re already up to episode number 40 of the Content Champion podcast. This time, I’m thrilled my guest is the ‘Social Media Bloke’ himself, Andrew McCauley of Autopilot Your Business. Read More