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Budget for paid content promotion is on a rise, 87% of all content marketers around the globe are planning to increase or continue with the present budget for the paid content promotion activity. Only 2% of them are going to cut-short on it. Read More

There was a time, not long ago, when computer and mobile screens could not hide us from the world. A glance from a friend or a stranger was often enough to trigger self-censorship and prevent behaviors that could negatively impact reputations. Read More

When considering adding advertising to your social media efforts, there are a lot of details to consider. In the second installment of our advertising series, we focus on the important parts of a heavy hitter in online advertising: Facebook. It offers many advantages and can help move your mission Read More

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out Read More

Instagram is bigger than Twitter, in term of user base. But is Twitter losing to Instagram? Is this the end of Twitter? Read More

The competition for attention is fierce. No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But it all takes time. So, where do you begin? Learn 10 creative ways to design a winning social media strategy in my latest article. Read More

Have you been thinking about adding a business blog to your list of 2015 plans? Or looking to inject new life into your existing blog?

Too many businesses jump on the blogging bandwagon only to quickly lose momentum. Blogs blossom when an emphasis is placed on consistency, relevance, a Read More

Smart marketers are well aware that “Hashtag” is an effective way to expand their social media reach.

However, if you're new to social content sphere then hashtags can be quite tricky to grasp the concept of.

So, to help you out, here's an infographic-guide from Quicksprout, that illustrates Read More

If you’ve ever been confused about what a case study is or wondered if you could ever produce one, then stay tuned because I’ve got good news for you. Case studies can attract and influence Internet readers (or buyers) by offering valuable and powerful content about a particular subject, challenge Read More

Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More