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Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential ... Read More

If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. From creating a calendar to deciding on content types and publishing times, an effective social media schedule can be your best bet for publishing co Read More

Knowing which websites your potential social media audience is following and what websites they are sharing can provide you with significant insights into the type of content you want to create. It provides you with the topics that you want to cover and the frequency in which you wish to publish. Read More

Change is a constant in social media. What worked six months ago may not work anymore today or next week.

With a growing number of users, especially on the mobile front, the social and digital worlds offer great opportunities to marketers and brands. However, if the latter want to thrive in them Read More

Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to your website or blog? Twitter is key!

If you are struggling to make the most of Twitter, these six steps will help you optimize Twitter to maximize s Read More

As social media marketers, we always take pride in the creation of good content to better communicate with our audience.
Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our Read More

Good news! Facebook just added an option for users to report stories they see in News Feed as false, which helps save the rest of us from being fooled! Read More

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably hav Read More

Everyone has their ideas on how to start using Instagram these days. There are plenty of posts and seminars put out by self-proclaimed instagurus claiming to have the magic formula.

While I’m enjoying the fact Instagram is getting more mainstream attention, I’m far too often shaking my head at a Read More

Enlisting influential bloggers can help expose your content to a larger audience, thereby increasing your brand’s exposure. While I’m sure having the endorsement of actors and celebrities will provide your brand global recognition, this isn’t always feasible, appropriate or even attainable. Read More