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How have you built trust in cross-cultural communication with international clients? Please share your tips for next month's cross-cultural communication challenge to cultivate trust. Read the tips for the 2 previous monthly cross-cultural communication challenges, to expand your mindset and get extreme with clarity. Read More

Andy Brudtkuhl from 48Web Consulting shared these three tips, tips he uses helping small businesses wade into the social media pool. Read More

In life, two constants exist - entrances/hello and exits/goodbye. In fact, the hello - goodbye relationship become the bookends of life, our gatherings, our careers, and our conversations. Each is unique. Each serves its role. Each has a specific purpose. But are they truly equal in their intent and impact? Read More

If you want to get more readers you need to create killer headlines. Here is a downloadable PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas. Read More

LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More

Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More

The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More

Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More

There are options available today to reach your international markets that have never existed before. An international blog is a solution for some businesses to find out more about their foreign market opportunities Read More

Successful online businesses understand they are now B2P, or Business-to-People companies. One of the ways to go off track on social media is to focus on the tools and platforms. Social media is about connecting with people. Web marketing is a Business-to-People environment. Read More