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When considering the advantages of getting your small business online, one key factor is the global reach your product or service can potentially have via the World Wide Web. In the following video from MyOwnBusiness.org, Internet entrepreneur Thomas Mix discusses some of the other advantages when thinking about going online with your company. Read More

Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

Some businesses do not know how to evaluate whether social media can help their business or not. The key is to avoid listening to the hype. Stay focused on the message you convey and go out and connect with people. Read More

Social Media has been heralded as the great new frontier in B2B marketing. But beyond the hype, many experts are missing its hidden impact on reading time, message retention, and the willingness of busy executives to read lengthy, detailed business information. As we grow accustomed to the short, quick messaging methods commonly associated with Tw Read More

Here are 7 ways to deal with those kinds of days, days we endure to get to those better kinds of days. Read More

Nice short list of 8 things that winning businesses should do, based on a radio show by host Zane Safrit with guest Gary Hoover of Hoover's World. These tips are not the usual suspects. For instance, one of the tips is about reading business history -- and how important Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

Ahhh, the twitter. Twitter is a good tool for keeping people updated with what you are doing. I like to use my account http://twitter.com/ghostceo to put up business ideas, quotations I'm liking, or shout outs to other people. Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More