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While I probably don’t have to tell you that insulting people and ranting is not the ideal way to build your social media business presence, you might be wondering just what you should post on social media. So I will tell you. Read More

Your content is not being produced for you; it’s being produced for your audience. And if you don’t have an audience, your content doesn’t matter. Let’s look at 8 ways you can underline, circle and highlight your content on the Internet. Read More

Executives are busy and since they see no direct and tangible benefits of blogging, it doesn’t appeal them to invest their time. Even if they believe in online media, blogging and social media is least on their list of priorities. Read More

Apps like Periscope, Meerkat and Blab enable businesses and solopreneurs to make a convenient, “on the fly” mobile broadcasting station, streaming real-time video and audio to any viewers who join their broadcasts. Read More

Because a brand is defined by its consumers, and its customers, by people. Before talking about a brand, we should talk about the community. Community does not refer here to the audience the brand wishes to access, but rather the audience the brand is already in reach with. Read More

Customer experience is the number one concern when creating your website.
You might not get it down the first time. Revisiting your design and features is a regular part of maintaining that site.
Here are 10 smart widgets (mostly WordPress-only) that will allow you to tweak your site functionalit Read More

What does it take to be an award-winning company? Just ask Vaughan Rowsell, founder and CEO of Vend. His company won two awards last year at the New Zealand High Tech Awards (unofficially dubbed “The Oscars of New Zealand Hi-Tech”). And not just any awards, but Hi-Tech Exporter of the Year and Hi- Read More

Studies have proven that your website needs two different types of speed, one for SEO and one for conversions. Read how to speed up your website to get both better rankings and higher conversions. Read More

New threats, such as the “Man in the Cloud Attack” (MITC), underscore the difficulties in protecting data stored in the cloud. The problem is that very few companies are defending themselves against this new threat, and most don’t fully understand the implications. Read More

Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship built online. Read More