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Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

Whether you like it or not, as an individual, you are a brand. Every day you’re ‘branding’ yourself by what you share online, how you interact with others and the way you act on social networks. With a bit of thought, effort and time you can nurture your brand to achieve personal and professional s Read More

Looking at the way Instagram is progressing, it seems to be a good back-up support rescuer for Facebook in the future. Read More

To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately. Read More

Social is easy – if you have solid content and the means to distribute it. As a marketer, however, your attention is split between a bunch of tasks at hand. It isn’t easy to give social media marketing the undivided attention it needs to get your approach to it right. Read More

So little time, so much to learn... but worry not! If you need to prepare yourself for an exam or need to learn something new for your daily tasks at work, taking a look at this #infographic is a great idea. It will help you smarten up on a particular topic in a short time, by only taking into acco Read More

If you’re an active marketer and wondering which tools can help you get noticed on Instagram, you have come to the right place. Here are 10 Must-have Instagram Tools for Growth Hacking and to optimize your advertising. Read More

Wondering what type of content you need to share on Twitter? From interactive to video, graphics to gifs, we'll show you how to boost Twitter engagement. Read More

Have you tapped into the very heart of your brand? Can you communicate this in an unbeatable story? The Managing Director of Aspect Film and Video talks us through the six fundamentals of incredible storytelling, in this exclusive insight from a presentation given at Social Media week. Read More

As content marketers, to say we’re competing with a few distractions is an understatement. But you can keep your audience engaged from Black Friday all the way to New Year’s Day, and we’ve got a few ideas to get you going: Read More