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Running a business has completely changed my life. I don’t say that with a hint of exaggeration.

I cannot imagine life working for somebody else now that I’ve taken the plunge. Read More

Technology brings incredible precision to many aspects of our lives. It’s time for marketing to catch up with precision measurement.

Digital Marketing used to be a vision of the future. Well, guess what? The future of digital marketing is NOW. Read More

Niches offer hundreds of thousands of dollars in untapped market opportunity that goes unclaimed. This money could be in your pocket. Read More

One of the reasons for the popularity of podcasts is that users, your customers and your target market, are able to easily access the information and listen to it on their computer, phone, tablet or just about anywhere. Read More

Influencer marketing is a method by which brands hire influencers, who has a strong following – and get them to promote their stuff.

Let’s say, someone has a 100k following on twitter, so he is an influencer and if a company can get a tweet from him, it would be very helpful to reach more p Read More

Brands are still trying to figure out how to use social media to build online exposure. Tips to help you creativity showcase your brand ideals and dramatically boost brand visibility with social media. Read More

Looking for an affordable and easy to use tool that can help you create visual that pack a punch? Canva could be your new favourite thing. Read More

"With the exorbitant amount of User-generated content being published daily, there’s no question that social marketing is a valuable platform for targeted advertising, lead generation and two-way engagement."
Here's an infographic created by brightkit explaining how to drive value with social medi Read More

If you want to learn more about social media, Google+, Pinterest and Facebook you can do that and more on Pinterest. Here are 16 of my favourite social media Pinterst boards that I think marketers will enjoy. Read More

So your business is on Facebook and Twitter and you even blog regularly, but how effective are these strategies? One of the best ways to gauge your social media campaigns is by looking at the available data and metrics that matter most to your business, which often include referral traffic, engagem Read More