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You may have taken a peek at Google Analytics before yourself – its basic metrics are great for seeing how many people have visited your website, isn’t it?

Google Analytics offers so much more than that information, though.

Businesses are able to use Google’s tools to imp Read More

There’s a lot more to computer science than just coding: like data analysis, cybersecurity, and how networks work. And today every single industry is impacted by these things — they’re changing everything. Schools need to give students a well rounded background. Read More

In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He’s considered one of the founding fathers of social media marketing. He authored The Social Media Manifesto and the book Engage. His most recent book is X: The Experience When Business Meets Design. Read More

SEO and Content Marketing has been the focus in the field of digital marketing landscape for many years now. Given the enormous benefits that each strategy offers, it would be unwise not to use both of them in your marketing campaign. If you don’t believe so, then check out this infographic as we o Read More

Authenticity is a huge buzz word in the marketing world these days. That’s because businesses know that in order to stand out, they need to have a voice and be authentic.

But what does authenticity look like? More importantly, how can you find your authentic appeal in a busy, noisy world? Rememb Read More

Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Here are valuable insights from three companies that do niche marketing really well.

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Only 50 percent of businesses survive their first five years. How can you maximize your chance to succeed when starting or growing a new business in a crowded market? Here are seven proven strategies to help get you started.

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Have you taken stock of all the blog posts on your site and found out that a lot of them are not performing well? Read More

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their Read More

These five bits of advice have all served successful businesspeople well. Now it is time for you to put them to good use. Read More