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How do you know when we're done gathering requirements? Put on the brakes and evaluate against a set of completion criteria. Read More

Well just for the moment. If you have a problem, naturally you seek out how to solve it. However jumping to possible solutions is not the simplest way to solve the problem your business is facing. It is in many ways trying to find a needle in a haystack. Here is a way to solve marketing problems. Read More

What was your organization's most popular tweet last year? Here's how to find your "Golden Tweet," the tweet that was retweeted the most during 2012. Read More

One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. Read More

By Simon

On the day of Facebook’s initial public offering (IPO), on May 18th, 2012, David Ebersman, the company’s Chief Financial Officer, valued the stock at $38 per share, making it one of the largest IPOs in history, raising $16 billion. It set a new record for the trading value of an IPO, an Read More

What’s the most important asset small business owners need to do business online? I’ll give you a hint: it’s not your website design and it’s not how well you can do SEO. If your hosting plan doesn’t do the job you need it to, when you need it to, then your business website is worth next to nothing Read More

Most businesses have traditionally kept their marketing activities in-house. That is slowly changing as they acclimate to an international workforce. Read More

With a new year ahead of us comes new goals and a new start. Many people want to increase their productivity but don't know where to start. Read More

By Bob Herbold

John Hennessy, the President of Stanford University, made quite a splash recently when he publicly predicted the death of the lecture hall as university education takes advantage of online capabilities. In his acceptance speech for the 2012 IEEE Medal of Honor, he went on to expl Read More

Have you ever thought that marketing your small business would be easier without competitors? The truth is that most of us have thought that way. Whilst you shouldn’t be fixated on your competitors, you can’t afford to ignore them.

When there are plenty of jobs and business to go around we tend Read More