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Marketing myopia is a vital concept that every person employed in marketing management should understand Read More

There is a new design for the Web based Twitter being rolled out over the next weeks. For people coming to Twitter for the first time it can be a bit daunting... Read More

Blogging is an art…..something that requires practice and commitment, much like any skill you want to master.

Me, I’m just a babe in the woods but I thought I’d share with you (in my fledgling fashion) a few tips for getting the groundwork right, before you start to worry about all the funky stu Read More

In recent news, a final ruling had been released regarding the implementation of the Women’s Procurement Program. The goal of said program is for women-owned businesses to obtain federal contracts. The passing of this legislation would undoubtedly bring about improvements in the previously underrep Read More

When opportunity knocks, make sure to open the door. This is especially true for small business. I have read The Great Un-Cracked Opportunity: Small and Medium-Sized Businesses and the problems Ben Yoskovitz enumerated are so common that most small businesses unknowingly have them. Read More

Good content is worthless if no one reads it. Good design can encourage someone to read a document they wouldn’t normally consider. A social media strategy can help turn your marketing expense into an asset for your company. Read More

By Rieva Lesonsky The recession may technically be over, but all it takes is one look at the headlines to know it’s not over in the minds—and budgets—of Americans. The financial meltdown has had some significant effects on how consumers shop, what they buy and how they make spending choices.

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The 33 Chilean Miners prepared themselves by getting a dose of media training before their surface so they’d be prepared for the onslaught of news cameras and journalists who would track down their every move in the weeks following their rescue Read More

Bootstrapping is fast gaining momentum again since startup entrepreneurs cannot get loans from banks and other investors. Some say it is an art. But for me, it’s more like a way of living. Read More

Here are some the topics we cover:

_ Top Ten Attributes of a Guerrilla Social Media Marketer
_ Guerrilla Social Media Tool # 101 – http://www.backtweets.com (not taking new applications?)
_ Guerrilla Social Media #102 – http://www.twello.com – indexes twitter accounts
_ The Power of Listening Read More