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“Traditionally business decisions about product lines, hiring/firing employees, and raises are made by analyzing trends, and mapping out decisions made in the past,” Markworth said. “Today's business world changes too quickly, and so we've developed a tool that will allow a real time report that projects the impact of the decisions made into the f Read More

I get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Read More

Would you agree? This article speaks of pure traffic without needing SEO to rank in Google? As an online business owner, do you agree? Read More

Obesity in the workplace is becoming an issue. I even have a friend working for a Food Production company that receives an IR for that. Does that really made sense? Is is fair to your employees? As small business owners, what's your view? Read More

Now more than ever, your company's marketing efforts must penetrate through the walls of increasingly distracted audiences and prove relevant over time. Consumers are getting smarter by the second and marketers need to wake up and smell the coffee that no one wants to buy. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More