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Overcome the challenge of limited resources with a series of low-risk actions that might have a big payoff. We asked three members of Vistage, a peer group organization for business owners and senior executives, to shed some light on the types of little bets that typically yield big results. Read More

Is your business marketing to young adults? If not, maybe it’s time to start. Why? Because the Millennials (sometimes called Generation Y or Echo Boomers) is bigger than the Baby Boom generation was. For anyone who knows what kind of spending power the Baby Boomers had (and continue to have), the r Read More

Yes, you can use inexpensive video to promote your business. Youtube is a great place to get free advertising! Read More

Interview with Srinivas Rao of BlogcastFM on sponsorships, partnerships, engaging with your audience, and much more. Read More

The goal is to be sure that you are the one in control of stopping the music. Never get to the point where your creditors are the ones turning off the lights on your finances. Read More

I can’t tell you how many blogs I’ve visited and thought to myself “What the hell is this?” when looking at the design elements; no dominant fonts, no dominant pictures, lack of anything new or exciting, or too many sidebars that are wastes of space. Read More

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one se Read More

For those of you familiar with online marketing, some of these names will be household, the standard bearers of the industry, for those of you not familiar these cats will blow your mind. Read More

Cindy Bates outlines five ways small businesses can plan for and withstand both physical and virtual disasters. Read More

Call me naive, or indeed a marketer who’s every marketers dream, but I love luxury. Since I was a kid I’ve always had a fascination with the luxurious, particularly in the area of cars and watches. Read More