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At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

There are many laws and regulations that impact small businesses, but how do you find out which laws affect you and what you need to do to comply? Strapped for time and looking for quick answers, many of us simply turn to Google. But how do you know the information you are getting is up-to-date, ac Read More

In his weekly blog, bOnline's CEO Anthony Karibian shares his experience of poor customer service, and discusses the implications this could have. Read More

Several effective methods do exist for verifying that such business offers are legitimate and for protecting your business' reputation. Read More

A review of Rich Schefren's report 'The Profit Prophesy.' What will it reveal and it is worth checking out? Read More

Google AdWords is a great way to drive traffic and sales to and from your website. You have probably heard all that before, so let’s get straight to the point:

There is a multitude of AdWord agencies and consultants. It can be hard for someone not working within the digital marketing field to kn Read More

The brand is how people identify a particular business. It communicates the meaning of the business' existence. It comes with a guarantee that customers will get quality products and/or services from that company. It is the representation of what the business stands for.

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Recently, the subject of WordPress came up again. Hey, it's natural for people interested in building a website to ask about this very popular product. We were sent a document of how a marketing firm, that uses WordPress, pitched the benefits to someone who was also considering Your Web Department. Read More

Go from "what's an internet?" to "I'm a content marketing whiz!" in 45 quick takeaway bullets from the 6th (& final) post in The Content Manager's Guide to a Killer Online Content Marketing Plan. Read More

Franchise owners in the emergency services sector, (yes-there is a sector in franchising like this) tend to do very well, in times of great public need. Hurricane Sandy may go down as the worst storm to ever hit the east coast. Franchisees that own the types of franchises mentioned in this post will Read More