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Was Netflix’s decision to increase prices wise? Company execs say, “yes.” Industry analysts say, “no.” What can you learn from Netflix's latest pricing change? Julie Rains explores. Read More

Not everyone is great or even good at writing great blog titles. With these three tips you don’t have to be. Just know where to look. Read More

For many small business owners, the need to hire a copywriter becomes a daunting task. You may want a “rock star” copywriter, but don’t want to make an *electrifying* mistake. So, how do you select a writer who’ll be effective at helping market your products or services? Try screening them this way Read More

If you have a static website that needs more small business SEO firepower, it'll work harder when you add blog publishing to your marketing mix. Consider these blogging tips to rev things up, with an eye toward attracting more Web traffic and sales conversions... Read More

It takes years to start and build a business, but a matter of minutes for the economy to collapse. What are you doing to prepare your business for survival? Read More

Business incubators for sharing services were all the rage back in the days of the dot-com bubble (700 for profit, many more non-profit). About that time the bubble burst, causing more than 80% of them to disappear. Now they are coming back, and the best even provide networking, technical leadershi Read More

As the economy continues to seesaw, consumers are continuing to seek deals. A new study from consumer research firm Scarborough Research found coupon usage for household items is up 24 percent since 2006.
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One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding. Read More

Even though social media has matured over the last few years into an invaluable marketing tool, there are still plenty of site and business owners (and even marketers) who still don’t feel comfortable using social media. It may be because they don’t think they need it, they don’t know where to begi Read More

Interview with Natalie Sisson, creator of The Suitcase Entrepreneur, on how her business works, mistakes and lessons, key victories, and much more. Read More